Tourism
Tourism is key component of the West Midlands rural economy providing income and jobs to the area. A whole range of work has been carried out into the tourism sector of the West Midlands and details are available in this section.
The West Midlands Visitor Economy Strategy
This West Midlands Visitor Economy Strategy sets out a challenging vision for the sector to 2010 and beyond, and identifies the way this will be achieved. The strategy sets a framework for partnership working among major organisations, local authorities and the tourism and leisure industry.
It is available as an Adobe Acrobat document (.pdf file) here (size: 1.08 mb). Additional background information is available in the following document:
An Overview of the West Midlands Visitor Economy Strategy (size: 585k)